Advertising Plans

Internet Advertising Glossary
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Every business, no matter what the size, needs an advertising plan. The elements of the plan go beyond what will be the advertising media of choice, and whether to use blue or green on your Web pages....

Ten Things to Ask before Hiring an On-Line Media/PR Firm to Promote Your Web Site.
In this article he offers ten tips for hiring a media or PR firm to promote your Web site.

AdJuggler
AdJuggler, which provides software to help you maintain banner ads on the Web.

Conaghan Report
Resources related to Web counting and measurement of visitors (of critical importance when justifying advertising expenditures), with lots of background on what the terms and technology mean, as well as links to the major players in the Web measurement business.

DrNunley.com
Internet center for marketing advice and copy writing, with articles on marketing, advertising, on-line promotion, and media.

Electronic Billboards on the Digital Superhighway White Paper
The Coalition for Networked Information, in September, 1994, is still a respected source for an understanding of Internet culture in relationship to Internet advertising. Through an understanding of that culture, you can make the most effective use of your Internet or Web advertising efforts.

Project 2000
A five-year research effort devoted to the implications of commercializing hypermedia computer mediated environments (like the World Wide Web). It features academic papers on measurement standards, baseline estimates, market segments, commercial scenarios, opportunities, and challenges.

The Internet Marketing Center
Marketing tips, strategies, and secrets for internet marketing, online advertising  and website promotion.

Internet Advertising Glossary

Banner ad:
A small ad for your site that appears on someone else's site: a search engine or a similar site. The banner ad is linked to your site, so that when the user clicks on the banner he or she is transported to your site.
Click-through:
When a user clicks on a banner ad for your site and arrives at your site, it's called click-through.
Counter:
Many sites have counters on their page, created with small programs, to show the number of "hits" the page has received. The counter may not be accurate as it can be set to begin at any number.
Flame:
What you'll get if you spam (described in a moment). Unpleasant, sometimes even hostile, return e-mail from people who did not want to receive your unsolicited advertisement in their e-mail box, or were angry at you for interrupting a newsgroup discussion with unrelated advertising. Not only will you get flamed, the flamer will copy in your Internet service provider, who very might well cancel your account for spamming.
Hits:
The number of times a user views your site. Counting hits accurately can be difficult, as each graphic file on a page also counts as a hit. If users have to come back to your main page to navigate the site, each visit back to the main page is counted as a hit. So, hit numbers may not be accurate representations of actual user viewing.
Spam:
Unsolicited e-mail or postings of irrelevant advertising to newsgroups that particularly do not want them. Some newsgroups allow advertising if clearly posted as AD in the subject line so the user can choose whether to read it. Unsolicited e-mail is never welcome in the Internet advertising world.
Web ring:
A "loop" of similar businesses who advertise for each other on individual sites by providing a highlighted link to the next site in the "ring."
Webvertising:
A term used to denote advertising on the World Wide Web.