Our intentions with this section is not to help you with the general layout of your pages, or how you should make your site, but rather some good general tips to consider with the making and planning of your Web Site.

We want to do more than help you with html, we want to give you some food for thought on why your designing your web site, some tips on style, promoting, content.

Strategy:
Increase the number of ways by which people can come into your web site. Don't just seek links from other web sites and search engines. Multiply the web pages you advertise. make sure you or your web page designer really understands how to market web pages, not just how to write them.
Design your web site with multiple doors of entry in mind. You probably don't care which door your visitors come in by, you'll just be glad to have all the visitors you can get.

Specializing is important, too. You may be a general insurance agent, but on the Internet few are searching for generalists. They can find those in their local phone book. They want to find someone who insures plastics factories or fishing boats. The lesson here is to emphasize your specialty on the Web. Yes, mention the other types of insurance you write, but emphasize your specialty. Or have a web page for each of your specialties, with a clear title for each specialty page.

The truth is that if you're the average business-to-business Web site, you'll probably have more like 100 to 500 visitors a week at the beginning. The key is to make sure you get the right kind of visitors, the ones who will purchase your goods or services.

Will 40 million people surf to your Web Site?
In your dreams! But if 200 to 1,000 targeted people visit your site, and you have a quality product or service to offer at a good price with a convenient purchase and delivery system worked out, you may well be able to carve out a significant business from the Web.

Create a profile of your potential customers.

Find out where they congregate on the Internet.

Get your message out to them in a Net-acceptable manner.

Go do it!  Non-aggressive marketers seldom do well on or off the Net.