Our intentions with this section
is not to help you with the general layout of your pages, or how you should
make your site, but rather some good general tips to consider with the
making and planning of your Web Site.
We want to do more than help you
with html, we want to give you some food for thought on why your designing
your web site, some tips on style, promoting, content.
Strategy:
Increase the number of ways by which people can come into your web site. Don't
just seek links from other web sites and search engines. Multiply the web
pages you advertise. make sure you or your web page designer really
understands how to market web pages, not just how to write them.
Design your web site with multiple doors of entry in mind. You probably don't
care which door your visitors come in by, you'll just be glad to have all the
visitors you can get.
Specializing is important, too.
You may be a general insurance agent, but on the Internet few are searching
for generalists. They can find those in their local phone book. They want to
find someone who insures plastics factories or fishing boats. The lesson here
is to emphasize your specialty on the Web. Yes, mention the other types of
insurance you write, but emphasize your specialty. Or have a web page for each
of your specialties, with a clear title for each specialty page.
The truth is that if you're the
average business-to-business Web site, you'll probably have more like 100 to
500 visitors a week at the beginning. The key is to make sure you get the
right kind of visitors, the ones who will purchase your goods or services.
Will 40 million people surf to
your Web Site?
In your dreams! But if 200 to 1,000 targeted people visit your site, and you
have a quality product or service to offer at a good price with a convenient
purchase and delivery system worked out, you may well be able to carve out a
significant business from the Web.
Create a profile of your potential
customers.
Find out where they congregate on
the Internet.
Get your message out to them in a
Net-acceptable manner.
Go do it! Non-aggressive
marketers seldom do well on or off the Net.